What Makes Us Better Than The Rest?
We are the world's leading tour operator to Iceland and have been organising trips there for almost 30 years, so when it comes to Iceland holidays we believe that we offer the best possible service including the most competitive prices.

So, what makes us better than the rest?
Value for money - we have developed an excellent reputation which means that we often get the best deals around, which in turn means that you benefit from more Iceland special offers than you might find elsewhere. And despite what many people believe, it is very often better value for money to book through a tour operator like ourselves rather than book direct or via the Internet. It is also considerably less hassle. Not only do we do all the work for you, but you will know exactly what is included and what’s not! Also bear in mind that your money is fully protected and that you are covered by very stringent British travel industry regulations.
Personalised airport transfers – a lot more convenient that using the standard Flybus and since you’ll be met on arrival you can be sure we won’t leave without you!
Exclusive English speaking guides – enjoy our escorted tours to the full as, not only do our guides speak fluent English, groups don’t exceed 29 participants. This sets us apart from other travel companies who offer standard scheduled bus tours with 50-seater coaches in multiple languages and the inevitable need for more comfort breaks.
Flexible and clear prices - the published prices for our holidays are clear and up front for dates you want to travel and have no date or flight restrictions. Take your holiday when you want, not when you are told to….give it a try! And most importantly, once you have paid a deposit, the price of your holiday is fixed and will not increase, come-what-may!
Well-paced itineraries – we know Iceland intimately and after 27 years we know exactly what works and what doesn’t. All of our holidays are carefully planned resulting in well-paced itineraries that allow you to fully experience this amazing country. We don’t promote rushed itineraries involving lots of driving each day, but rather create holidays that allow you to get under the skin of Iceland, maximising your visit to suit your interests.
Comprehensive travel information - depending on which holiday you choose, this can include detailed travel tips; tour dossiers; guide book; road atlas; audio guides and/or other materials – all included as part of the holiday. Our detailed self-drive itineraries in Iceland are the best on the market. The literature we provide will help to make your holiday that bit more enjoyable.
Holidays at a glance
About Iceland
- Introduction»
- Regions of Iceland
- Getting There
- Transfers»
- Iceland FAQs»
- Useful Links»
- Whale Watching»
- Iceland Videos»
Special Offer:
ICELAND: FREE night at the Hilton Nordica, Reykjavik
Book now and receive your seventh night FREE at the Hilton Nordica, Reykjavik.
Iceland Map
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Show Me More»We were utterly delighted with our Iceland holiday. The landscape was spectacular, the food was great, hotels were fine and generally it was just a wonderful experience.
Graham Tiley, Essential Iceland



