Visit Sweden and Discover the World believe strongly in protecting consumer privacy. Discover the World is a registered member of the UK’s Data Protection Act. For more information contact: The Data Protection Registrar (http://www.dataprotection.gov.uk). Below we have set out in detail our commitment to your privacy when using this site. These cover:

i. What personally identifiable information of yours is collected
ii. The organisation collecting the information
iii. How the information is used
iv. With whom the information may be shared
v. What choices are available to you regarding collection, use and distribution of the information
vi. The kind of security procedures that are in place to protect the loss, misuse or alteration of information under the site's control
vii. How you can correct any inaccuracies in the information.

1. Information gathered and tracked and what we do with this information
At Visit Sweden and Discover the World, we strive to provide the customer with a compelling reason to visit our site again. Therefore, in order to help us provide an optimal site and service, we gather the following information in aggregate form: browser type (e.g. Navigator, Internet Explorer), operating system (e.g. Macintosh, Windows), IP address, Internet domain & Search Engine (e.g. Yahoo, Alta Vista, Demon, AOL), hits received, pages read, Countries of origin. In addition to this, where customers are recipients of emails from Discover the World and Visit Sweden, their activity may be tracked within the email and across subsequent web pages on our websites.

1a. Information gathered on our readership:
Demographic and profile data is used to tailor our visitors' experience at our site, showing content that we think might be of interest, and displaying the content according to these preferences. Customers may opt-out at any time of receiving future mailings; see the delete/deactivate section below.

1b. Information gathered from surveys:
Our occasional email surveys ask visitors for demographic information (like their postal code, age, or holiday budget). Visitors may opt-out of receiving future survey mailings; see the delist/deactivate section below. This demographic and profile data is used to provide aggregate customers profiles to our marketing partners and to help us create a better service.

1c. Information gathered from contests:
We occasionally run contests on our site and the customer's contact information is used to contact the customer when necessary (with a winner's notification, for example) and customers are added to our mailing list for future products. Customers may opt-out at any time of receiving future mailings; see the delete/deactivate section below. Abbreviated/censored customer names and/or e-mail addresses may be used on our contest winners' page as well.

1d. Information on customer activities
Where customers are recipients of emails from Discover the World and Visit Sweden, their online activities may be tracked within the email and across subsequent web pages on our websites. This information is used to enhance future communications from Discover the World and Visit Sweden by better tailoring it to your interests.

1e. Google ReMarketing
We use cookies on our site to facilitate the use of Google re-marketing, which allows Google to serve adverts to you on the internet, on our behalf, based on the pages you have visited on our website. This uses cookies and you may opt out of this by visiting the Google advertising opt-out page here.

About cookies (and how you can enable or disable them)
You can choose whether you wish to accept cookies or not using the settings in your web browser (eg Internet Explorer, Firefox). You can disable all cookies or enable/disable them one by one. For more information about cookies visit www.allaboutcookies.org or visit your browser’s help section. 

2. Sharing of the information
We do not sell, rent, share, trade or give away any of your personal information on our email lists. Emails sent to Discover the World and Visit Sweden may occasionally be used for testimonial purposes but will be withdrawn from the web site if requested. This site contains links to other sites and Discover the World and Visit Sweden are not responsible for the privacy practices or the content of such web sites.

3. Security
Discover the World and Visit Sweden are committed to the security of customer information and we have security procedures in place to protect the loss, misuse or alteration of information under Discover the World’s and Visit Sweden’s control. If a customer does not does not prefer to send credit card details over the web with a secure browser, customers are welcome to open an account by fax or phone.

4. Opt-Out Policy
Both Discover the World and Visit Sweden provide the opportunity to opt-out of receiving communications from us and you can ask to be removed from our databases at any time by following the instructions provided on all email communications from the relevant company. Alternatively requests can also be made directly with Visit Sweden (tel: 020 7108 6168 or email: uk@visitsweden.com) and Discover the World (tel: 01737 218 800 or email: newsletter@discover-the-world.co.uk ) individually. Removal requests will be made within 28 working days of the request. By completing this online form you signify your acceptance of these conditions.